ORDER & ROUTING
>  square lay out with shelves turned 45 degrees, creating four distinguished corners
>  clustering of similar products in the corners:
          promotions / promocja
          dinner / obiad
          breakfast, lunch / sniadania
          non food / art. rozne
>  clear distinction between these groups with regard to colour and place
>  clear visibility-lines inbetween the groups

ATTRACTION
>  clear position MAX-identity
>  clear routing, clear marked entrance
>  clear and well ordered interior
>  maximum attention for the goods
>  optimal spacing according to servitude and logistics

TRANSPARENCY/OPENNESS
>  visual transparancy between in- and exterior
>  optimal orientation: low shelves, visibility lines and banners give you an overview of the entire shop
>  optimal service for the customers
>  a lot of space for the customer

In cooperation with Claessens/Erdmann Designers and Ahold Store Design